Intro
While Artificial Intelligence is far from being a novelty in Customer Relations and Marketing, the advent of generative AI opens up a whole new horizon of possibilities. Generative Large Language Models (LLMs) are more powerful than previous generation models, opening up a whole new range of use cases in all sectors and professions. ILLUIN Technology's business knowledge and technological expertise have enabled us to map these new sources of value across all customer relations and marketing channels and professions.
What does this White Paper cover?
Mapping GenAI x Customer Relations and Marketing use cases
- The generation of sourced answers within the framework of a hybrid conversational AI that safeguards brand image
- 360° voice-of-the-customer synthesis and generation of marketing insights and recommendations
- Generation of real-time suggestions for the next best action (across all channels - augmented advisor)
- Intelligent processing of e-mails, PJs and documents to boost productivity
- Conversation summarization to improve customer service and enrich CRM
Feedback from Chronopost and Macif
Detailed testimonials from several projects, from POC to industrialization, demonstrating the real impact of Generative AI at the heart of leading companies in their sectors.
Key success factors
In the form of simple questions: how to think through your technical and strategic choices and boost the success rate of your own GenAI integration projects.
Why Read This White Paper?
Develop a vision for Generative AI at the heart of your Customer Service and fuel your roadmap with this in-depth perspective on current and future applications of Generative AI!
Vision
An inspiring way of looking at the contribution of AI to customer interaction.
Pedagogy
The new GenAI paradigm explained to non-technical profiles.
Expertise
Methodical reasoning to inform your technical and strategic choices
